Ford says the most expensive versions of its upcoming Fathom electric pickup will remain under $40,000. Andrew Frick, president of Ford’s Model e division, shared the pricing target with the Detroit Free Press, according to a report by Car and Driver. Ford has not yet announced prices for trims beyond the entry-level model.
The Fathom is scheduled to start at $29,945 and will be the first vehicle built on Ford’s Universal Electric Vehicle platform. The company is developing the platform to reduce production costs and make more affordable electric vehicles. Ford has not detailed what equipment will distinguish the higher trims from the base model, though they may offer longer range and other upgrades.
The truck is expected to go on sale toward the end of 2027, with pre-orders slated to open in the first quarter of that year. Ford CEO Jim Farley said the Fathom remains on track for its planned launch, while noting the team must continue development quickly to meet its schedule and budget.
Confirmed features include a touchscreen, Apple Maps, Apple CarPlay, Android Auto and BlueCruise hands-free driving capability. The Fathom’s platform uses a 400-volt electrical architecture rather than an 800-volt system, which means charging will not be as fast as on vehicles using the higher-voltage setup. Ford says the trade-off supports a lighter, more affordable vehicle. The platform also uses a 48-volt electrical system and divides its components into five zones to simplify production and reduce costs.
Sources: Car and Driver.